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No trip to Barcelona

This year, SAP TechEd is taking place in Barcelona. Like every year, I asked for accreditation in Walldorf. First I got the answer: "We are working on it." Then I heard nothing more and insisted.
29 October 2015
2015 xxx
This text has been automatically translated from German to English.

This was followed by the expected "no". The matter could then be shelved.

It's not quite that simple: Ms. Nicola Leske, Head of Global Media Relations, personally tried to argue the denial of accreditation in an e-mail to me.

Unfortunately, Ms. Leske has no arguments! However, she adds in her letter that this "no" also applies to future SAP events.

And then came the sentence that was like an accolade for us. It wasn't just anyone who pronounced this ban: There is a board resolution!

This is a very gratifying recognition and award. Whether I get a free ticket to TechEd is so relevant that the SAP Executive Board is looking into it?

Ms. Nicola Leske wrote in her email:

"The entire SAP Executive Board supports this decision."

Thank you!

At the beginning of this year, we launched a semi-transparent paywall and expanded our service to include PDF downloads, tablets and smartphones. It didn't take long before the first call came in from Walldorf asking how we could get hold of the printed E-3 magazine?

Our answer: a paid subscription! As SAP obviously had no budget for our educational work, we soon received a second call with the same request.

We don't want to be spoilsports and have therefore decided that since September Walldorf, including the SAP Executive Board, will again be supplied with E-3 magazines free of charge - in return, of course, a free TechEd Barcelona ticket would have been a nice gesture.

But we remain modest:

The recognition of our critical and constructive information and education work by the SAP Executive Board is reward enough. Ms. Leske's predecessor assured me that the E-3 magazine has the same importance for SAP as the FAZ.

No matter how this situation is assessed, for me the SAP Executive Board's decision is the ultimate in recognition - a journalist could not wish for more.

The official recognition of our work by the entire SAP Executive Board will help E-3 Magazine enormously in its educational work with and for the SAP community.

It underlines and proves our independence and autonomy - it is a noble privilege and accolade.

Does the canceled educational trip to Barcelona result in an information deficit? Probably not, because E-3 Magazine has been around for over fifteen years. Only at the very beginning and during the brief reign of SAP Senior Vice President Hubertus Külps (Head of Global Communications) did E-3 Magazine have free and funded access to SAP events.

Mr. Külps also wrote the sentence that has often been quoted:

"The E-3 magazine is as important for SAP as the FAZ."

The current SAP Executive Board decision obviously confirms the importance of the E-3 Community magazine once again and perhaps even surpasses it. I can only say:

Thank you and don't be afraid!

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For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

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Early Bird Ticket

Available until December 20, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.